Target meal solutions 2021

This project arises from the success that Target found after the recent remodeling of several departments like cosmetics, kid’s toys, clothing, etc. With the noticeable increase in store traffic, the shopper marketing department realized that the fresh produce section had some room for improvement. Unilever came to our team and together we ideated around the Target personas and presented 3 concepts to create awareness of the fresh produce section and make Target a one store destination. Before implementation this project will go into testing and will be refined with the help of real shoppers in virtual reality.