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ADRIAN AGUADO

GLOBAL DESIGN DIRECTOR

  • COVER
  • Work
  • SKETCHES
  • RESUME
  • About

BONZER

STROBE MAILER

SKINFINISH LIQUID HIGHLIGHTER

SKINFINISH BLUSH

AI_GUIDED 2

AI_GUIDED

STROBE

GLOWPLAY CUSHION

POWDERKISS

LIPGLASS BLOW

CUSHION

LUSTREGLASS

LIPGLASS AIR

HOLIDAY

POWDERKISS MAILER

MAILER_LUSTREGLASS

LUSTRE MAILER _ 2

New Gallery

Flexible retail pet store

A rental model of retail space for brands with an exclusive online presence. This proposal shows how brands can benefit from a new offering that seamlessly transitions their web image and brand ethos to an in-person shopping experience.The rental model described shows a configurable and adaptable framework that allows flexibility to configure the store to their own needs.

DOVE PERMANENT FIXTURES AT WALMART

Walmart hair category 2019

Unilever approached our team to envision and reimagine what the hair aisle at Walmart could look like. Our solution was a digital shelf interaction that can make recommendations based on shopper’s needs.

Boca Negra tap handle

A tap handle is the most critical branding that a beer label can have aside from their packaging and glassware. After successfully designing a 360 shopper program, we were tasked by AB InBev to design an iconic tap handle for this unique Mexican beer.

Forty Creek

Find your Happy Place

Find Your Happy Place is a 8 Million dollar investment that Unilever made at Walmart for a new personal care collection. FYHP is a Walmart exclusive with rotating collections that are picked and voted for by consumers. Each collection has multiple products that range from hand sanitizer to bath-bombs. This project was fiercely competitive from the start, and was a win against J&J. Our team helped craft Unilever's vision. We assisted with the design of the structures, engineering, visualization in-store, guidance with planograming and presented the concepts to Walmart.

Corona countdown clock

60% of people stick to the first type of beer brand they order at the bars. Knowing this, we designed summer activations centering around a 'countdown to sunset' clock. This Corona branded back-of-bar clock encouraged patrons to buy Corona with incentives and promotions as the clock gets closer to sunset. The activation was a success and it was well received by bar owners.

Target meal solutions 2021

This project arises from the success that Target found after the recent remodeling of several departments like cosmetics, kid’s toys, clothing, etc. With the noticeable increase in store traffic, the shopper marketing department realized that the fresh produce section had some room for improvement. Unilever came to our team and together we ideated around the Target personas and presented 3 concepts to create awareness of the fresh produce section and make Target a one store destination. Before implementation this project will go into testing and will be refined with the help of real shoppers in virtual reality.

Co-working offices

AHC road show

AHC is a Korean personal care brand that was acquired by Unilever back in 2019. The AHC brand has a huge presence in Asia, but was new to the US market. Unilever approached us to design a station where Costco shoppers could get introduced to the brand and experience the products' many benefits.

BHS @ WMT

Dover - Project Nursery

Cinnamon Toast

Fender office lobby

Patagonia - Playbook

Packaging design

Here are some packaging and secondary packaging projects that we have done for Unilever and Budweiser. This type of work is rewarding since it is always awesome when we get to see our work in local stores

Porsche brand experience center

In the ever changing retail market, we are constantly looking for new offerings and services to meet our clients' evolving needs. This project builds on Barrows current offerings, but reimagines them with the current market and competitors in mind. This new offering generates exposure to our company and gains new business relationships with local vendors.

WALMART CS

Budweiser back of bar lit up sign

NBA themed back of bar piece for AB InBev.

Corona lime ritual

FYHP - Innovation

PATAGONIA TAP HANDLE

BRAUN vacuum concept

This project was an exercise in mimicking rendering styles to match different product photography. This project takes a recognized coffee maker and morphs it into a cordless vacuum. In the rendering much of the focus was on perfecting the lighting of the material, surface shadows and hot spots on the injection molded housing.

Tripper triangle

AB InBev Park Ave office

AB InBev NYC office's bar and entrance renovation.

A bar that showcases all the many beers in the AB family. A place where people gather after work to connect and host clients.

Eames chair inspired headphones

An exercise in adapting a classic aesthetic to a contemporary application. I took one of the most iconic chairs and made a functional personal product that could be worn. A different kind of re-mix.

Hand held blender

A rendering exercise in Photoshop. My goal was achieving a quick and consistent look in multiple views using a 2-d software. This is applicable to many fast pace projects and can be adapted to a variety of aesthetics.

Project Thrive

Mid century nursery

Furniture and interior design concept. Careful consideration was put towards balancing the materials and the complexity of the design elements with the cost.

Budweiser NHL helmet bucket

Renderings and technical drawings for a Budweiser signature bucket for during the hockey season.

NOMOS Pedometer

Smart watch features on a mechanical watch? This mechanical watch utilizes a piece of film that changes in color with the friction of a freewheel spinning behind it.

Patagonia sampling station

A bar design that could be transported from place to place and function without a need for power. The Patagonia brewery is located in Bariloche Argentina. This sky town is often compared to the south american Lugano. Design cues for this sampling station were inspired by the traditional slanted structures that protect pedestrians in Bariloche from the snow.

Glass lamps

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MAILLE activation

Display design for Maille mustard that draws inspiration from the long history of the brand.

Patagonia products

Patagonia beer products designed for the US Market.

Budweiser displays

Budweiser displays. Ranging from simple to elaborate.

Julia's Workshop

Trial and travel category at Walmart

REO

REO displays for an international trade show.

Garmin smart watch concept

BUDWEISER

The strong relationship between Barrows and Anheuser-Busch resulted in more than 50 projects ranging from FIFA World Cup to Tomorrowland. This diverse portfolio of work included everything from product design to environmental design.

Seventh Generation

Seventh Generation displays. Ranging from simple to elaborate.

Corona POCM manual 2017

Sketches

Selected pen and digital sketches.

Kitchenware line

MAGNUM

Magnum booth for internal Unilever trade show.

HELLMANN'S MAY EVENT

UNILEVER selected displays

AdApt NYC

PATAGONIA BAR

EXPLANATION

HUSKY Design

Pit Stop Moto

Cerveza Corona portal to paradise

FIFA World Cup

Project Wonder

Anytown USA

DOVE DAISY

LOVE BEAUTY AND PLANET

BONZER

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STROBE MAILER

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SKINFINISH LIQUID HIGHLIGHTER

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SKINFINISH BLUSH

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AI_GUIDED 2

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AI_GUIDED

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STROBE

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POWDERKISS

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LIPGLASS BLOW

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CUSHION

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LUSTREGLASS

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LIPGLASS AIR

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HOLIDAY

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POWDERKISS MAILER

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MAILER_LUSTREGLASS

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LUSTRE MAILER _ 2

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New Gallery

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Flexible retail pet store

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FLEX RET FRONT LR.png

DOVE PERMANENT FIXTURES AT WALMART

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Slide29.jpg

Walmart hair category 2019

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WALMART HAIR 2.jpg

Boca Negra tap handle

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Forty Creek

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FORTY CREEK - INSIDE - HERO- V2.png

Find your Happy Place

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Corona countdown clock

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Target meal solutions 2021

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Co-working offices

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OFFICINA ISO 11 - V1-2 copy.jpg

AHC road show

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AHC+TEST+2.jpg

BHS @ WMT

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BHS - CLOSE UP RENDER 2 copy.png

Dover - Project Nursery

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PROJECT+NURSERY+-+OPT+3+-+V3.jpg

Cinnamon Toast

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CTC+-+GOLD+-+OPT+1+-+CUP+-+V4+copy.jpg

Fender office lobby

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Patagonia - Playbook

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Slide15.JPG

Packaging design

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Porsche brand experience center

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WALMART CS

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WMT CS - 4 WAY - V2.jpg

Budweiser back of bar lit up sign

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BBALL NEON FRONT copy.jpg

Corona lime ritual

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FYHP - Innovation

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FYHP.jpg

PATAGONIA TAP HANDLE

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TAP+HANDLE-2.jpg

BRAUN vacuum concept

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VACUMM WEBSITE copy.jpg

Tripper triangle

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AB InBev Park Ave office

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Eames chair inspired headphones

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Hand held blender

— view —

Project Thrive

— view —

P+THRIVE+-+EC+-+CUV+1+-+V4+copy.jpg

Mid century nursery

— view —

Budweiser NHL helmet bucket

— view —

NOMOS Pedometer

— view —

Patagonia sampling station

— view —

Glass lamps

— view —

MAILLE activation

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Patagonia products

— view —

Budweiser displays

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Julia's Workshop

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20210102_132614-2.jpg

Trial and travel category at Walmart

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WMT_TRIAL_%26_TRAVEL_V1-2_Page_09.jpg

REO

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image.jpg

Garmin smart watch concept

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GARMIN3.41 logo.jpg

BUDWEISER

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Seventh Generation

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SVG3.jpg

Corona POCM manual 2017

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CORONA LANGUAGE 3.png

Sketches

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ADRIAN+AGUADO+P+APRIL+201910.jpg

Kitchenware line

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image.jpg

MAGNUM

— view —

HELLMANN'S MAY EVENT

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HELLMANN%E2%80%99S+MAY+SALES+MEETING_V1.021.jpg

UNILEVER selected displays

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AdApt NYC

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PATAGONIA BAR

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BAR 1-3.jpg

EXPLANATION

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explanation.jpg

HUSKY Design

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Pit Stop Moto

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Cerveza Corona portal to paradise

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ezgif.com-video-to-gif-2.gif

FIFA World Cup

— view —

ezgif.com-video-to-gif-3.gif

Project Wonder

— view —

ezgif.com-video-to-gif-5.gif

Anytown USA

— view —

DOVE DAISY

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LOVE BEAUTY AND PLANET

— view —