A rental model of retail space for brands with an exclusive online presence. This proposal shows how brands can benefit from a new offering that seamlessly transitions their web image and brand ethos to an in-person shopping experience.The rental model described shows a configurable and adaptable framework that allows flexibility to configure the store to their own needs.
Unilever approached our team to envision and reimagine what the hair aisle at Walmart could look like. Our solution was a digital shelf interaction that can make recommendations based on shopper’s needs.
A tap handle is the most critical branding that a beer label can have aside from their packaging and glassware. After successfully designing a 360 shopper program, we were tasked by AB InBev to design an iconic tap handle for this unique Mexican beer.
Find Your Happy Place is a 8 Million dollar investment that Unilever made at Walmart for a new personal care collection. FYHP is a Walmart exclusive with rotating collections that are picked and voted for by consumers. Each collection has multiple products that range from hand sanitizer to bath-bombs. This project was fiercely competitive from the start, and was a win against J&J. Our team helped craft Unilever's vision. We assisted with the design of the structures, engineering, visualization in-store, guidance with planograming and presented the concepts to Walmart.
60% of people stick to the first type of beer brand they order at the bars. Knowing this, we designed summer activations centering around a 'countdown to sunset' clock. This Corona branded back-of-bar clock encouraged patrons to buy Corona with incentives and promotions as the clock gets closer to sunset. The activation was a success and it was well received by bar owners.
This project arises from the success that Target found after the recent remodeling of several departments like cosmetics, kid’s toys, clothing, etc. With the noticeable increase in store traffic, the shopper marketing department realized that the fresh produce section had some room for improvement. Unilever came to our team and together we ideated around the Target personas and presented 3 concepts to create awareness of the fresh produce section and make Target a one store destination. Before implementation this project will go into testing and will be refined with the help of real shoppers in virtual reality.
AHC is a Korean personal care brand that was acquired by Unilever back in 2019. The AHC brand has a huge presence in Asia, but was new to the US market. Unilever approached us to design a station where Costco shoppers could get introduced to the brand and experience the products' many benefits.
Here are some packaging and secondary packaging projects that we have done for Unilever and Budweiser. This type of work is rewarding since it is always awesome when we get to see our work in local stores
In the ever changing retail market, we are constantly looking for new offerings and services to meet our clients' evolving needs. This project builds on Barrows current offerings, but reimagines them with the current market and competitors in mind. This new offering generates exposure to our company and gains new business relationships with local vendors.
NBA themed back of bar piece for AB InBev.
This project was an exercise in mimicking rendering styles to match different product photography. This project takes a recognized coffee maker and morphs it into a cordless vacuum. In the rendering much of the focus was on perfecting the lighting of the material, surface shadows and hot spots on the injection molded housing.
AB InBev NYC office's bar and entrance renovation.
A bar that showcases all the many beers in the AB family. A place where people gather after work to connect and host clients.
An exercise in adapting a classic aesthetic to a contemporary application. I took one of the most iconic chairs and made a functional personal product that could be worn. A different kind of re-mix.
A rendering exercise in Photoshop. My goal was achieving a quick and consistent look in multiple views using a 2-d software. This is applicable to many fast pace projects and can be adapted to a variety of aesthetics.
Furniture and interior design concept. Careful consideration was put towards balancing the materials and the complexity of the design elements with the cost.
Renderings and technical drawings for a Budweiser signature bucket for during the hockey season.
Smart watch features on a mechanical watch? This mechanical watch utilizes a piece of film that changes in color with the friction of a freewheel spinning behind it.
A bar design that could be transported from place to place and function without a need for power. The Patagonia brewery is located in Bariloche Argentina. This sky town is often compared to the south american Lugano. Design cues for this sampling station were inspired by the traditional slanted structures that protect pedestrians in Bariloche from the snow.
Aenean malesuada mattis volutpat. Nunc molestie neque nec rutrum aliquet. Suspendisse tristique ornare ipsum eget placerat. Sed dignissim finibus ligula, vel porta nisl posuere vitae. Sed in facilisis quam, et ultrices metus. Cras ac imperdiet diam, vel gravida mi. Mauris molestie metus eu lorem lacinia blandit. Integer ut venenatis velit.
Display design for Maille mustard that draws inspiration from the long history of the brand.
Patagonia beer products designed for the US Market.
Budweiser displays. Ranging from simple to elaborate.
REO displays for an international trade show.
The strong relationship between Barrows and Anheuser-Busch resulted in more than 50 projects ranging from FIFA World Cup to Tomorrowland. This diverse portfolio of work included everything from product design to environmental design.
Seventh Generation displays. Ranging from simple to elaborate.
Selected pen and digital sketches.
Magnum booth for internal Unilever trade show.